The
most exciting advance in Digital Printing is the
convergence of user/client data and digital print.
This level of personalization (called
variable data printing) allows you
to not only use your clients name but also product
preferences, account information
(i.e. last purchase, current balances, interests,
similar products etc.)
The final result is a printed piece that gets
attention, and ultimately an increased
return rate over traditional mass mailings.
The bottom line is that traditional
Mass Mailings are netting a 3% return if you are
lucky. Why not make that 10%??
Statistics show that you have less than
3 seconds to get someone’s attention
with a printed piece. If you talk to your client
directly offering something you know
they want or will be interested
in, the chances of avoiding the trash-can with
all the other mass produced junk mail is much
greater.
Captured Images has “The”
ultimate State-of-the-Art Digital Printing Press.
The Indigo UltraStream
supports Variable Data printing, prints sheet
sizes of up to 12 x 18 and rivals the print quality
of any standard offset press.
You can print low quantities
of “Personalized” materials
in as short as
24 hours. Try doing that with a standard
printing press!
The end result is a better return on your investment.
Prove It!!
We have hundreds of case studies that show Variable
data printing yields big returns. Request
a consultation, and we will explain how you
can get a bigger return on your marketing.
Get all the
details on our Indigo Printing services here!
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out "1to1" The Movie HERE! |