Planning Pays Off

For our example, let’s use a direct mail postcard. The goal is to make the most of your printing capabilities and postal regulations all of which will effect your bottom line.

Here’s what you need to know.

Press capabilities:
What is the maximum paper size and image area?
Our Indigo Press prints 12” x 18” sheet with an image area of 11.5” x 17.25”.

Postal Regulations:
What is the size and weight of your piece?
For a postcard at standard rates the max. size is 4 1/4” x 6”, weight is less than 1ounce.

An example based on the facts:
Printing a 4.25” x 6” card with full bleed, gives you 4 cards per press sheet.

By simply changing the size of your card to
4” x 5.75” you can print 8 cards per sheet with a full bleed, saving you up to 50% on printing costs, maintaining standard postage rates and giving you the most flexibility with your design.

Call us before you design, so we can save you time, hassle and most importantly money.